“It is not a saturated market if you can identify,align the needs/preferences and end goal of your clients and target market “.
Building an effective content strategy is going to start from proper analysis which is as follows.:
- Your social media goals: for a female clothing brand, do you intend to create awareness or you need a funnel That will drive this audience to final purchase using a four step funnel which is,Brand awareness, consideration, conversion, loyalty. using brand awareness, the key is to understand what the type of female clothing brand that you are I will be using a corporate outfit vendor as a key example in this very text. Brand awareness advert copy should focus on the following
- The joy of being in the 9:00 to 5:00 – you wouldn’t want an audience feeling sad because they have struggles at work. your ad copy should be able to create a sense of excitement for this audience because they are your audience who work in nine to five and buy your corporate outfits.
- Authenticity of unique sets – why and how your brand has made sure to help those in the corporate world smash and hit their goals by dressing the part.
- Your why – this consists of the sole reason why you ventured into this craft this would be a short introductory story highlighting why you started a corporate wears outfit this could be your experience in the 9:00 to 5:00 or an experience of someone you know in the 9:00 to 5:00.
- Your eye for good taste that wouldn’t break their pockets – everybody wants to know that no matter how much they earn they can always afford to look good this advert copy should be highlighting the fact that your words are authentic not exactly luxury but super affordable.
Brand awareness advert content writing example
It is an award-winning presentation on Monday morning and here I am scouting my wardrobe and thinking of what to wear ohh wait! we do not get to talk about how our dresses can give the ultimate confidence boost you need in your workplace. Hi we are “the confident chick”and we understand the need to always look the part and represent in the best ways possible without breaking the bank! we have a free gift for you today visit our website at www.theconfidentc.com and get to know more about our amazing work outfits that are comfortable durable and affordable Always remember we can make you standout everyday!
Consideration stage advert copy
Your consideration stage should have key focus in
- How your brand has been appreciated by end users the creative selection process that eases the tension of “I don’t know what to buy in your website” example this could be a mix and match of wears and colors that fit them seamlessly this could be broches, shoes and even bags to match. this is going to help your audience ease the tension of coming back to your website over and over again because they are indecisive.
- A testimonial that also highlights a customer purchase process from inquiry to purchase and definitely delivery this is going to help your audience in the consideration stage build more trust in getting or saving up to buy from you.
Advert content for consideration stage
Getting the right fit isn’t just about knowing your dress size you could be a 12, 8 or even 22! here we put into consideration the different unique body types and amazing shapes that we all have . check out our wonderful clients whose purchase process was seamless (then you go ahead to attach her purchase reviews from purchase to her delivery and of course what she had to say about the material of the dress).
Conversion stage
At the conversion stage a client is used to seeing you and your adverts , meaning you are not a new face to them and they are definitely not a cold audience to your brand. What you need is a mouthwatering approach and offer to get them to clear that cat on your website.
Advert content for conversion stage
We all have that one outfit that never matches any accessory in our wardrobes make a purchase from us within 24 hours and get a unique accessory to match whatever you choose on the website, what’s amazing? You get to choose exactly which accessory you want is it a brooch a fashion scarf or even a hairpin that matches exactly what you purchase from our website. remember to attach a sense of urgency to it so that they can go immediately to the website using your call to action button .
Loyalty stage
A well satisfied customer is a happy customer who wouldn’t hesitate to refer your brand! Now this is where email marketing helps your business scale. A loyalty program is to ensure return purchases and much more referrals. It is very important to build your email list at the conversion stage. Get to keep in touch with persons who have patronize your brand before now.
The best advert for a loyalty program is re targeting or re targeting. Creating both custom and looks like audiences.
Advert content for loyalty program.
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